WordPress is used by an enormous 35% of the internet because it is a free, open source solution to website building for people who don’t want to manually construct HTML landscapes in random word documents–which is everyone. With a simple design and an easy learning curve, there are tons of reasons why you’d want to use WordPress to build your website. Let’s check out some of the advantages of building a website in WordPress in this post:
Websites can be really expensive. You’ve got to pay money for good hosting, and you’ll probably have to pay for plenty of associated costs, like design, marketing, and media, unless you plan on running the whole show by yourself! One way to save a lot of money is to choose a CMS (content management system) and web design studio that doesn’t cost you anything off of the top. Additionally, because WordPress is free, you can get plenty of plugins and themes to go with your site for no additional cost. And if you do want to pay for upgrades and design, it generally comes with lower price tags than some other web solutions.
If you’ve never pulled up the administration dashboard of a WordPress website, you’ve never seen how simple and elegant web design can be. The beauty of WordPress comes from the stylization of the elements such that you aren’t dealing with huge chunks of HTML every time you want to publish a new page or get something done. While you’ll still obviously need code for more complex things that happen on your site, the basic text and images that lead to well-curated CTAs won’t require anything extensive. The simple user interface makes it easy to navigate your site on the backend and build something beautiful, right out of the box.
For the expert, WordPress has tons of cool gimicks and gadgets. It is also completely open source so it is only limited by your own knowledge and abilities. It enables both the power users and the beginners to get great things out of the product. And speaking of those beginners, the setup of WordPress is simple and optimized to get you from no digital footprint to a cool sitemap in just a few hours. WordPress is really easy to download, really easy to interact with, and simple to toss onto your hosting service. With a simple dashboard that guides you through your first themes and posts, you can go live really easily and build from scratch.
Want to run your website alone? WordPress is great for that because you can see everything in one place, and they’ve made the whole process easy, whether you’re a designer, businessperson, or writer by nature. You can easily cover your weaknesses with the WordPress templates and plugins. However, say you’ve got a partner, or better yet a whole team that wants to build the website with you. In that case, WordPress makes it easy for other people to get administration access so that they can make real-time edits to the shared WordPress site. Because everyone can see everything, it makes it real simple to crowdsource a website and get it off the ground in a hurry.
In addition to the squad or team that you can use to build the website alongside you, you can also collaborate with a big community outside of your immediate team. WordPress has millions of friendly users who are passionate about design and brilliant websites. There are thousands of websites with great content about how to use WordPress and maximize your website. You can draw on the wisdom of people who have already posted things, or you can ask questions on forums or interact with people on various websites. The WordPress community is great for answering questions or steering you toward solutions and resources that you may never have thought about.
Plugins are basically upgrades, add-ons, or additional pieces of structure that make your WordPress site even more powerful than it was before. There are thousands of free plugins, and plenty of plugins that are for sale or carry subscription upgrades as well. Whether you want to keep things free or pay for something more extensive, you can get additional bits of code and data that can help you do everything from keeping your website secure to driving traffic spikes through SEO. Plugins vary wildly. Compress images, handle comments and communications, ensure that your site is free of malware.
The design of your website will cause people to bounce in a couple of seconds or will get someone to gravitate to your newsletter. It expresses the identity of your site, the personality of the person behind the site, and the brand of information and lifestyle that you are trying to portray. Because design is such a big deal, WordPress has a vibrant theme structure, which controls the kind of colors, designs, pages, fonts, and structures that show up on your site. Themes basically control many of the basic elements of how your site looks. There are tons of themes that you can get for free on the internet, and plenty of professional-grade paid themes that you can score as well. Themes are a really easy way to overhaul the way that your site looks and to endlessly tweak it so that you can get the site that you are picturing in your mind.
08Innovation and Customization
WordPress is free and open source, meaning that anyone can use it, upgrade it, and even distribute that upgraded version for free to anyone. Because of these freedoms, WordPress continually innovates and upgrades, courtesy of its dedicated fanbase which is millions strong. The top users are always driving WordPress to be the best open source web design suite that it can be. And that benefits every single user on the platform, even people that don’t know nearly as much about design! Additionally, because WordPress is open source, if you are a user that happens to know a bunch about HTML and web design, you can make some higher order tweaks on the back end of the platform.
09Built for Engagement
WordPress builds websites that aren’t just designed to look good, but are designed to gather an audience. This is largely because WordPress development is driven by users, and people care about traffic to their websites. There are tons of plugins that help you manage relationships with site users and attempt to rack up SEO best practices to gather more users. When you build a site with WordPress you aren’t left to simply make a beautiful, functional site while hoping that you simply rise to the top of the charts through intrinsic value. Nope. You can also play with search engine optimization, dial in your engagement through plugins, and create robust calls to action.
10Management and Maintenance
WordPress is a design suite that understands the dynamic, changing nature of websites. If you are the kind of website owner that will stay up till 2am obsessing over a font choice or the search metrics of your next blog post, then WordPress makes it easy for you to manage and maintain these things. The management and maintenance that WordPress empowers you to do allows you to consistently change things about your site without doing extensive edits. Whether it’s fine tuning a single page or making a sitewide adjustment in just a few clicks, there are plenty of ways to make changes.
WordPress is one of those rare systems which is optimized for both the people who are at the bottom of the bell curve of skill and the top of the bell curve of skill. If you are a master web designer who is capable of running everything on their own, then you have a lot of power user tools and open source options to tweak the default code that WordPress will give you to work with. On the other hand, if you’ve never had a website before, then WordPress will behave exactly as you’d like your website design suite to behave: big sweeping drag and drop blocks and simple, intuitive options.
12Big and Small and Back Again
In addition to optimization for both advanced and new users, WordPress is also built for tiny personal sites and sweeping news operations. Whether you’re adding 50 new posts a day and keeping a backlog or running a person site with just a couple of pages, WordPress is powerful enough to do the job efficiently.
13Designed for Content
WordPress is designed to grow as quickly as you can produce new content. It is extremely easy to add links and new pages, run posts to your blog or news site, or do whatever content explosion means for your site! You can add posts, which have a small template making it easy for you to write and edit, or whole new pages, which have powerful design functions to make your site pop. Whatever “content” means for your site, WordPress wants you to publish tons of it.